Lacure Villas, a globally recognized leader in managing and marketing villas, chalets, and luxury apartments, has recently entered into a promising joint venture with a subsidiary of Landmark Global Associates. This strategic move aims to enhance the accessibility and distribution of Lacure’s expanding portfolio of properties in Europe.
Lacure Villas’ impressive business comprises nearly 2,500 professionally managed properties, featuring villa staff, skilled chefs, extraordinary experiences, and numerous provisions. These exclusive properties are situated in sought-after destinations, including France, Italy, Greece, the U.K., Spain, Morocco, St. Barts, Anguilla, Cayman Islands, Turks & Caicos, Jamaica, Barbados, St. Martin, Mexico, and various luxury markets in the United States. What sets these properties apart is the full suite of property management services offered to individual property owners, delivered by local subsidiaries and teams of experienced hospitality and management experts.
Geoffrey Williams, Founder and Chairman of Lacure, expressed his confidence in this expansion, saying, “We are confident that this expansion in our distribution will further expand our value to our property owners as well as make our remarkable and unique properties more accessible to clients globally.”
Lacure Villas has a rich history in the hospitality and villa management sector, having started four decades ago as the pioneer in representing luxury villas with staff. In 2020, they introduced Lacure International Inc. as a new company, leading to significant growth through acquisitions and expansion to additional destinations. Notably, the business grew by fivefold during this period. The addition of the distribution capabilities brought by Global Exclusive Villas in Europe aims to continue providing exceptional service and value to property owners and clients.
Adam Davis, co-Founder and CEO of Lacure International Inc., emphasized the increasing interest in high-quality, fully staffed villa rentals. “Interest in the highest quality villa rentals, which are fully staffed, has increased dramatically in the last 15 years, and the growth of the population segment globally who desire unique, private, and fully curated experiences and accommodation will grow exponentially in the next 10 years.”
Global Exclusive Villas, established in 2023 as a subsidiary of Landmark Global Associates LLC focuses on the management, acquisition, and distribution of luxury vacation rental properties. Markus Deutsch, Founder and Director of Global Exclusive Villas, is a seasoned professional with an extensive background in the global vacation rental industry. He has been involved in managing over 100,000 vacation rental properties and recently developed 50 luxury vacation rental properties in the UK, which will now be available for rent via Global Exclusive Villas. This distribution platform will offer European consumers access to Lacure’s exclusive portfolio and other hand-picked vacation rental options, enhancing the marketing capabilities and distribution channels already utilized by Lacure’s teams.
While Lacure expands its distribution through this partnership, it will continue to uphold its existing distribution channels and provide an array of owner services, including guest reservations, accounting, procurement, concierge services, adventure and amenity management, staffing, distribution, pricing, as well as project management and real estate services.